Communications and Marketing Committee – May 2020 Report

The group met 0 times this quarter.

Recent Activities

First Activity
Continued to post marketing requests to appropriate social media channels.
Meets LITA’s strategic goals for Member Engagement

What will your group be working on for the next three months?
I anticipate that our work will be absorbed into a new Core committee in August, which is a recommendation I have made to working groups. We will not be doing any other work prior to that.

Is there anything LITA could have provided during this time that would have helped your group with its work?
I think this year had a number of special circumstances given the shift to Core and COVID. Staff were busy and committee members had to prioritize other work. We may have benefited from more direction or communication, however I understand the strain everyone was under.

Please provide suggestions for future education topics, initiatives, publications, resources, or other activities that could be developed based on your group’s work.
I have made this recommendation to at least one working group, but I think that ideally CAM's work should be absorbed into a larger committee. CAM's work over the last few years has largely become rote social media dissemination. The work no longer really resembles the group's charge. Realistically, social media could be one aspect of a larger committee's work, with a few volunteers charged with supporting it. Marketing and communication strategy would do better tied to groups like member engagement, development, or education, etc. I think this is an opportune time to re-examine the structure or charges of any communications and marketing focused committes.

Additional comments or concerns:
In December we had started working with staff to pivot our work towards better understanding what content did well on social media and engaging new LITA members. However, with the change in our lives due to COVID-19, lead up to the vote, and then the transition to CORE, that work largely stopped so we just kept up the operational aspect of posting marketing requests to social media over the last few months. However, marketing requests have also diminished over the last year.

Submitted by Cameron Cook on 07/29/2020